Farmers Only Free Trial
One evening I was watching television with a friend when a commercial came on that I was convinced was a joke or a parody. It was a commercial for a dating website—nothing too unusual there; after all, commercials for Match.com and eHarmony are on television all the time. However, this commercial made me sit up and take notice. This dating website targeted a specific sector of the population—no, this wasn’t a commercial for Christian Mingle (the dating website for those of the Christian faith) or Our Time (the dating site for those over 55). This commercial was targeting an even smaller niche: farmers.
FarmersOnly was founded in 2005 by Jerry Miller. According to a Business Insider Article, before creating this website, Mr. Miller was an ad agency owner in Ohio. He came up with the concept for the website after seeing a friend, who was a divorced rancher, struggle within the dating world. He created the website to give others in the same position a chance to meet like minded individuals. After all, as useful as websites like Match.com may be, there are thousands of people registered, most of whom may not be interested in the farming lifestyle.
Mr. Miller felt that those who shared the same beliefs and lifestyle would appreciate a place they could meet others and dip their toes in the world of online dating in a way that wouldn’t be overwhelming. On the technical side, Jerry Miller kept in mind that many people who live in rural areas may not have high speed internet, so he created his website to be simple and easy to load—even on a dial up connection.
Why online dating is good. It’s interesting how, with certain patterns, you can make a great online dating profile.I spoke with Whitney Perry, the founder of the Single Online Dating Guide, who shared a great analogy.If you are wearing a dress that has zippers up the side, you can show what the dress looks like in a different way to different people by zipping it up a bit. You will have to register yourself to use the services FarmersOnly has to offer even if it is a free registration. Users Profile Quality There are most authentic and genuine profiles in FarmersOnly since it is strict with the services it provides.
The commercials for FarmersOnly may be a bit humorous to those of us who are not interested in the farming or ranching lifestyle. However, the website provides a valuable service, and it now has hundreds of thousands of farmers, ranchers and animal lovers from all around the world registered for the $15.95 per month service. The website is frequently advertised on cable TV in my suburban area, and likely has an even bigger impact on rural television.
As a marketing copywriter, it can be confusing to decide how to approach a blog, article or website. Do you want to take a broad approach or a niche approach? While every project is different, the success of FarmersOnly should prove that even the seemingly smallest niche can be just the market you are looking to target. While the market may not have supported another large, generic dating website, FarmersOnly has been extremely successful. So, if you are thinking about the best way to make an impact, sometimes it makes sense to think small. Making a big impact in a small market may help you achieve more success than making a small impact in a big market.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
FarmersOnly.com is a niche dating site visited by 42,859 people/month.
These people visit 211,275 times/month at an average of 13:47 minutes/visit.
The majority are Female, 18-34 Years Old, Caucasian with a High School Education and a Household Income of $30-60k per Year.
On FarmersOnly.com, your gender odds are 0.64 men/woman (or 1.56 women/man).
Updated on 2008/11/15.
Average Rating
(83 votes, average: 3.27 out of 5)Loading ...
(Click a star to add your rating of FarmersOnly.com!)
Overview
Farmersonly Free Trial
| Item | Value |
|---|---|
| Sources: | View Tabs for Details |
| Subscription Price | $15.95/Month |
| People | 42,859 People/Month |
| Gender | 61% Female |
| Age | 37% 18-34 Years of Age |
| Household Income | 29% $30-60k per Year |
Web Statistics
| Metric | Value |
|---|---|
| Source: | Compete |
| People/Month | 42,859 People/Month |
| Growth/Year | 27.1% |
| Visits/Month | 211,275 Visits/Month |
| Stay/Visit | 13:47 Minutes/Visit |
| Pages/Visit | 17.0 Pages/Visit |
Demographics
| Gender | Percent |
|---|---|
| Male | 39% |
| Female | 61% |
| Age | Percent |
|---|---|
| Under 17 | 11% |
| 18-34 | 37% |
| 35-49 | 30% |
| 50+ | 21% |
| Household Income | Percent |
|---|---|
| $30k or Less | 22% |
| $30-60k | 29% |
| $60-100k | 21% |
| $100k or More | 28% |
| Ethnicity | Percent |
|---|---|
| Caucasian | 97% |
| African American | 0% |
| Asian | 2% |
| Hispanic | 0% |
| Other | 1% |
| Education | Percent |
|---|---|
| No College | 53% |
| College | 40% |
| Grad School | 7% |
| Children in Household | Percent |
|---|---|
| Source: | Quantcast |
| No | 66% |
| Yes | 34% |
Price
| Item | Cost |
|---|---|
| People/Dollar: | Monthly People / Monthly Cost |
| Cost per Month | $15.95/Month |
| People/Dollar | 2,687 People/Dollar |
| Cost per Year | $59.95/Year |
| People/Dollar | 8,579 People/Dollar |
| Free Trial | Yes |
| Limitations | Communication and Search Limited |
Note: Please confirm prices directly with dating service provider.
Website
FarmersOnly.com Website (Direct Link)
(http://farmersonly.com/)
Compare
Compare FarmersOnly.com with other dating sites by the following criteria:
Browse Farmers Only Single Women
Age Education Ethnicity Gender Income Price User Rating Web Stats
Share
Please share your FarmersOnly.com experiences in the comments below…
Is Farmers Only Free
Comments are owned by whoever posted them. We are not responsible for them in any way.