Most Popular Dating App In The World
With over 6.5 million monthly downloads in May 2021, Tinder is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model.
- Dating Apps around the globe are truly (and amusingly) transforming the way people make connections and find their perfect match in the real world. These 24 best free online dating apps for Android and iOS described above have undoubtedly changed the dating scene of this generation in 2021.
- A Marketplace report on the dating app scene found that the top 20 dating apps saw active daily users grow by 1.5 million last year. Adding video chat features, as many dating apps did, certainly.
Which dating app will you be using for St Valentine’s Day? We had a quick look at the dating apps sector across major countries to identify which were the leading apps in each market. One app has managed to be the worldwide market leader by far. However, the challengers depend from one country to another. Check out our report for further details.
How to build a market research report with App & Market Intelligence
Using our new App and Market Intelligence Add-Ons, we can rapidly pull data for top dating apps in major countries and compare their download share. Don’t miss out on these amazing new AppTweak features that will allow you to build great market research reports in only a couple of minutes.
For this analysis, we focused on some major mobile markets per continent. The selected countries were: the United States, Brazil, the United Kingdom, France, Germany, Saudi Arabia, India, Japan, and South Korea.
Most Popular Dating Apps 2020
For each country, we selected the top dating apps - we used our Market Intelligence Top Charts feature to rapidly identify top-performing dating apps in each market. The analyzed apps are: Tinder, Happn, Bumble, LivU, Hinge, Match, Coffee meets Bagel, and Inside Circle.
We then created a report in App Intelligence for these countries and apps to compare their downloads. In a couple of clicks, we could identify worldwide leading apps vs. local leaders. Read below to discover the market share of the leading dating app and which dating apps are specific to a country.
Tinder is n°1 worldwide dating app by far
When we sum the downloads of all the analyzed apps in all the considered countries, Tinder stands out as the leading app by far. This is true on both the App and Play Store.
The download history of analyzed apps across all selected countries and both App and Play Store.
The total downloads of the Tinder app are 3 times higher than the 2nd leading app Happn. Tinder represents 51% of overall downloads (across both Stores), Happn is far behind with 17% of downloads.
Share of downloads by app (App and Play Store summed).
Except for Tinder, the top apps vary considerably from App to Play Store
If we look at the total downloads of these apps across the selected countries on the App Store and the Play Store separately, we see that apart from Tinder, the top apps are totally different. On the Play Store, Happn and LivU appear in the 2nd and 3rd positions with 23% and 12% of download share respectively. On the App Store, Bumble and Hinge are the apps behind Tinder with 22% and 15% market share.
Share of downloads by app: Apple App Store vs. Google Play Store
These numbers show how different apps focus on each store. Tinder has a leading presence in both stores, however, Bumble and Hinge get most of their downloads from the App Store (66% and 79% respectively). Happn and LivU, on the other hand, concentrate their downloads from the Play Store with 87% and 86% of download share.
Share of downloads from the App and Play Store for each app.
Some countries are more fragmented than others
If we dig into the data per country, we see that Tinder is always the leading app. However, 2nd and 3rd apps differ from one country to another. We can also see that some markets are more fragmented than others.
Top 3 dating apps across countries (downloads from App and Play Store are summed)
According to the graphs above, we can see that the apps Bumble and LivU are the two dating apps that have managed to tap into the largest number of countries. Bumble appears among the top 3 apps in 7 of the 9 countries, and LivU among 5 out of 9.
We can also see that the app Happn is a real Tinder challenger in Brazil, India, and France. In these countries, Tinder’s position as leader isn’t as established as elsewhere, with the Indian market being the most fragmented. On the other hand, we can see that in Germany, Japan, South Korea, and Saudi Arabia, Tinder has totally crushed the competition with more than 70% of download share each time.
In addition, it’s interesting to note that Hinge appears in the top 3 dating apps of the English markets (US and UK), highlighting a focused strategy for that app. This also explains why the app gets such a high share of downloads from the App Store since both these markets have a high share of iPhones.
Finally, to totally interpret these numbers, it’s important to consider the size of each market. We had a look at the share of downloads from the lifestyle category that are driven from each of these countries on the App and Play Store.
Download share of the Lifestyle category by country
On the App Store, the US is by far the biggest market, with 44% of downloads from the Lifestyle category coming from that country. Japan is in 2nd position, emphasizing the importance of this country in terms of App Store downloads from the Lifestyle category.
On the Play Store, the leading countries are India (30%) and Brazil (21%), with the US only appearing in 3rd position (15%). South Korea and Japan also constitute big markets that aren’t to be ignored.
Continental EU countries and Saudi Arabia, however, are quite small markets for the Lifestyle category on both the App and Play Store. This is an indicator of how mobile dating is accepted in these countries.
A quick summary of Mobile Dating
To summarize,
- Tinder is by far the world’s largest dating app, the app alone gets more than 50% share of total mobile dating downloads.
- In some markets such as Germany, Japan, and South Korea, this leadership even goes up to more than 70% of download share.
- India, France, and the United Kingdom are the most fragmented markets, with challenger apps such as Happn and Bumble representing a good portion of total download share.
- Mobile dating is a big thing in countries such as the US, Brazil, Japan, and South Korea. However, the market is much smaller in countries such as France, Germany, and Saudi Arabia.
All this data was gathered from AppTweak’s App and Market Intelligence features. Sign up to the 7-day free trial and access this huge pool of data to conduct your own market research.
Recent Posts
Never miss an ASO update, subscribe to our Newsletter!
Join more than 15,000 subscribers and get the latest ASO best practices, directly in your mailbox.
By subscribing, you consent that AppTweak may process your contact information and that of your company to send you its newsletter.
AppTweak will use those data only for the newsletters. You may unsubscribe by using the unsubscribe link in our emails at any time.
ASO Resources
- Categories
- All articles
- Start ASO
- Advanced ASO
- Search Ads
- App Market Insights
- App Marketing
- AppTweak Releases
- Company Announcements
- Client Testimonials
- ASO Interviews
Check out Bustle's 'Save The Date' and other videos on Facebook and the Bustle app across Apple TV, Roku, and Amazon Fire TV.It seems like there's a new dating app coming out every day. You can find one that caters to your political party, favorite hobby, or even matches you by which flight you're on. Although why you would ever be an awkward first date while hurling through the sky in a metal bird is beyond me. But despite all the different options available, there are still some clear front-runners in the dating app department. Classics and standbys, Survey Monkey Intelligence has released data based off of last's month usage that shows just how far and away some app's popularity is.
Before we get into it, I definitely think that you shouldn't be signing up to something just because it's popular — there are so many different dating apps out there it's easy to find one that's right for you, but it's still really fascinating to see which ones people are flocking to. What's even more interesting, is that there is a definite age shift between apps. I sort of thought there would be an age difference between those who use apps versus those who date only in real life, but even with the tech-savy there's a big split between the different apps.
Check out Bustle's 'Save The Date' and other videos on Facebook and the Bustle app across Apple TV, Roku, and Amazon Fire TV.
Here are the most popular dating apps and median age that uses them:
Let's break it down:
1. Tinder
With over 7 million monthly users, Tinder was far and away the most popular app. In fact, none of the other apps reported on had even half the number of users as Tinder, so if you're just looking to work the numbers game Tinder is the way to go. The median age was 26 which... which makes me feel old, quite frankly.
2. OkCupid
OkCupid had over 2.5 million monthly users, which sounds like a lot, but like I said it's way, way less than Tinder. But, the median age was 32, so if you're hoping for a more mature crowd but still want a lot of people to chose from, it sounds like a good option.
3. Match
If you're looking for an even more mature group, Match boasts over 2 million monthly users and also had the oldest median age of any of the apps — 45.
4. Bumble
Most Popular Dating App In The World
Bumble is probably the most popular app among my friends after Tinder, mostly because it's female-led. But with just over a million monthly users, it's a lot less popular than the options above. But then again, with a median age of 26, it may just be that it's more popular with the millennial crowd.
5. Coffee Meets Bagel
Most Popular Dating App In The World Website
With almost 700,000 users, Coffee Meets Bagel may not be the most popular, but that doesn't really matter. One of their draws is that you only get one potential match a day, so the whole point is not to be overwhelmed by endless potential matches. And with only one match a day, it's going to take you a whole lot of time to get through all those users. The median age of users is 30, and, with it's uber selectivity, it seems like the choice for the young professional set.
6. Hinge
With under half a million users, Hinge's big benefit is that it matches you with your Facebook friends' friends or third-degree connections, so there are fewer users on there but probably more people you're connected to in some way. Its Facebook-reliance probably explains why the median age is 27, and it's great if you want to debrief with a mutual friend before your date.
Most Popular Dating App In The World 2019
Want more of Bustle's Sex and Relationships coverage? Check out our new podcast, I Want It That Way, which delves into the difficult and downright dirty parts of a relationship, and find more on our Soundcloud page.
Images: Fotolia; Survey Monkey Intelligence; Giphy; Liz Minch/Bustle; Mary Rabun/Bustle (2); Caroline Wurtzel/Bustle; Cora Foxx/Bustle